Von Champs Boutique – Downtown Bloomington

This storefront is so lovely with the huge corner window. I do enjoy the simplicity of the display. I do also appreciate the creativity of the visual merchandiser to put up the curtain behind the display so that the inside of the store does not distract from the merchandise out however, the curtain is only hanging on a portion in the window so that the customer may still see inside the store! Very clever, in my opinion. Sometimes we are not given the greatest circumstances (like the small windows in Burpo’s Boutique), but you must make the best of it (like they did by creating a makeshift divide with the curtain here). I can see that the lighting inside the store was not to the visual merchandisers liking, so they creatively hung umbrellas upside. This is a good use of proportion because it looks like a giant light fixture and attracts your attention. I enjoy the varied heights of the display, one side including a mannequin and a chair, and the other side showing off a mannequin wearing a funny t-shirt and vintage trunk. Note the vintage-look hanging lighting on this part of the display too. The part of the front window, with the background of the exposed store with the table and large tote bag are a good use of proportion. Overall, this looks simple yet plentiful and I would go in to this store.IMG_1737.jpegIMG_1738.jpeg

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