Because this window display has no walls or posters to separate from seeing inside the store, the visual merchandiser used this to his/her advantage. In this window, you can see the hangers of clothes and there is a rack of pants incorporated into the display as well. This makes the display seem more like a part of the store and vice versa (the store as a part of the display). Unlike the other windows of the outdoor mall, this store does not feature huge posters advertising sales. Instead, there is an easel with a small poster that in proportion to the mannequin right next to it. Because the poster is between the one mannequin and clothing rack of pants, there is a balance (quality of visual weight) in this window. On the other side of the display, the customer sees one mannequin that is on a table (taller than the other three mannequins) therefore emphasizing it. Emphasis is also placed on this mannequin because it is the only one showcasing a top without a print in the brightest color of the outfits. Similarly, the purse (in the same color) is emphasized because it is the only accessory on the table and both mannequins are turned toward it as if both looking at it. This store was successful in merchandising with this window, I wanted to go inside to see what other items were “blooming”.