The window at The Children’s Place is interesting to me because it does not have any merchandise. Instead, there are large posters hanging, as well as large ‘sale’ signs in the window. This is a good tactic to get people into the store. The people attracted to these signs are those who already shop at this store or are familiar with the kinds of products offered at The Children’s Place. Those who are not already brand loyal will see that one of the signs says “All Graphic Tees $4.99” and will be enticed by the low prices, hence coming in the store. Located in an outdoor mall, the proportion of the signs is smart because it is the focus in the window, even next to the images of children. A customer can even see the signage from the other side of the street! Some of the repeating shapes, 3 egg-shaped signs, hint at the upcoming holiday (Easter). The colors are bright and lively, just as the upcoming Spring season is.