Although permanent fixtures, the poles (large square and small round) in this window are being used to the visual merchandiser’s advantage because they move the customer’s eye up and down the window display. Along with the large signage, these poles are playing with proportion in this display to grab attention. The relationship of items in the display are proportionate. There is also a balance (equal visual weight) in this window because of the three mannequins on the right and the two off to the left. The one mannequin in the corner is slightly turned to allow for customers turning toward the store to be included in seeing the display. The shoes are not just accessories, the boxed behind them adds more visual weight, therefore giving them a larger presence in the window. The spotlights are not only for aesthetic purposes, they also are illuminating each item and therefore highlighting it in the window. I enjoy this window because of the uniformity and harmony of the design principles, otherwise known as unity.