“New Year, New Arrivals” is a very neutral window that relies on rhythm as its main principle of design. Because all of the items being displayed, along with the mannequins, are in light, neutral colors I get a sense of the type of goods that are sold at this store; basics. There is no background to this window so the customer can see the similar, minimalistic, style of the store layout and brand. The “men’s” side of the display window features the same ideas, however there is a mannequin wearing a pink shirt. This contrast (emphasis), in my opinion, could have been better executed as it feels like it does not belong. It is too random and the emphasis is not enough. As a consumer, I like the outfit but as a visual retailer, I am confused. There are red signs being displayed, which are probably the focal point because they are sale signs. The pop of color introduced catches the customers eye as they walk by due to the proportion (it’s a large sign in comparison to the mannequins) and the emphasis (through contrast). Overall, there is a reason I chose to take a photo of this store because I do like the simplicity of the windows.